We’ve been reading a lot about various product/sevice’s “Aha” moments. For those of you who don’t know, this is the moment where you truly realize the value of a product/service to the extent it causes you to slightly mutter “Aha”! (Yes, outloud).

However finding what this exact moment is for a product or service is no “Aha” moment in itself. It can prove to be quite tricky to identify. However, once you find it, you reach a starting point which helps you build a product that your user’s truly enjoy. We found the best and simplest way to find the “Aha” moment is by taking a personal approach and simply listening to what your user’s have to say. Sounds simple enough but we believe listening can sometimes be the hardest thing to do.

So we took this personal approach, kept it simple, and contacted our users for feedback. Thanks to their enthusiam for our service, they spoke openly about WHY and WHEN they enjoyed using archify. They found value when finding something they needed to find in a quick and efficient manner. It was a short term solution for a long term problem.

Let me be more specific. Our “Aha” moment came for our users when they found an online article they were trying to refer to during a business meeting or when they needed to find a status update about a time change for their friend’s birthday party. University students also told us that archify had become an essential tool for them while doing research to write their thesis.

It was nice to see our user’s “Aha” moments and have them realize the value of our product. It gives us a better idea of how our user’s see archify and how we can move forward to create an even better experience for them. 

We’ve found the “Aha” moment to be extremely personal. It’s the individual moment that strikes you to realize the benefit of the service or product you are using. It’s a moment only you can share, one that can be appreciated and remembered. So isn’t that worth looking into?